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RepTime was founded by Bob Fredricks and DataSense, Inc. as an electronic solution for the wholesale industry to manage orders, invoices, and commissions in the back-office environment. One of the first software solutions of its type, RepTime moves from a solid back-office management tool into a fully integrated Sales Force Automation package with the introduction of RepTime for Sales Associates.

Showroom Solutions is founded by Todd and Jannetta Litzman to bridge a technology gap around order processing in the Home and Gift industries. Teaming up with a software developer colleague from a previous business, they begin to create software to streamline the process of wholesale buying.

Showroom Solutions rolls out first multi-line rep agency solution including order capture, commissions & analytics.

Brandwise was founded to provide Suppliers and their field reps with sales analytics tools. Brandwise later acquires Boomerang to complement their sales analytics with an order writing system and to expand into the rep agency business.

Dynamic Consulting and Programming, Inc., a then consultant to sales representatives, purchases the intellectual property of RepTime including source code, customer maintenance contracts, and leads.

16-year-old Hemal Patel joins the Customer Support team at RepTime during his first year of college at the University of Texas at Austin.

16-year-old Hemal Patel joins the Customer Support team at RepTime during his first year of college at the University of Texas at Austin.

Showroom Solutions (SSI) merges with Brandwise and expands operations in Colorado. The newly merged company takes on the name Brandwise/SSI which later becomes Brandwise.

Brandwise launches the first B2B e-Commerce offerings, offline digital content order capture product, and the company’s first mobile product built for iPad.

Hemal Patel acquires RepTime at the age of twenty-two and moves the company headquarters to Dallas Market Center to be closer to customers, ensure growth and further his passion to deliver enterprise level application solutions to the wholesale industry.

Brandwise introduces concept of capturing field & market orders via iPad.

Hemal Patel sets forth creating first ever multitenancy cloud-based system for the wholesale industry.

Brandwise rolls out B2B eCommerce platform (Reach), enabling product discovery across multiple agencies and brands using a single sign-in (Passport). Transit, the self- service portal, allows brands the ability to upload and push product information to sales agency order capturing tools and B2B websites.

Brandwise adopts cloud-based architecture to further streamline the delivery of content & sales orders between industry stakeholders.

Development for RepTime's cloud-based platform is moved to Surat, India to help boost growth.

RepTime becomes MarketTime and launches the first B2B webshop to a multiline sales agency, improving the ways supply management works between brands, sales agencies, salespeople, and retailers across the globe.

Crow Holdings, a leading real estate firm & developer of Dallas Market Center, invests in MarketTime.

Chris Happ & Jacob Teplin join the leadership team of MarketTime as CEO & COO, respectively; Hemal Patel becomes CTO to focus his energy on enhancing the MarketTime platform.

MarketTime acquires Brandwise. Todd Litzman joins the MarketTime leadership team as President & Jannetta Litzman as EVP, Finance & HR.

With the acquisition of Brandwise, MarketTime becomes the leading B2B commerce solutions provider & partner for the gift, home, toy, and other wholesale industries.

MarketTime leverages the 'Best of Breed' from Brandwise and MarketTime technologies to support over 300 sales agencies, 7,000 sales representatives, 6,000 brands, and more than 300,000 retailers in growing their businesses.

Hudson Hill invests in MarketTime and names Chris Lee as the Executive of the Board.

Chris Lee joins MarketTime as the CEO, bringing more than 3 decades of leadership.