MarketTime, the provider of best-in-class B2B omnichannel commerce solutions, announces the acquisition of Brandwise. The two companies bring more than 60 years of leadership and support $4 billion in annual wholesale commerce across multiple consumer product segments.
The demands of our wholesale stakeholders are evolving. Marketplace sponsors, associations, suppliers, sales agencies, sales reps and retail buyers need technology solutions that will help them be more efficient and grow their businesses. Learn more below about how MarketTime will deliver new innovative solutions that enable all of our partners to grow and thrive.
- Why is MarketTime acquiring Brandwise?
MarketTime and Brandwise will utilize our significant scale and resources to deliver innovative solutions to our thousands of customers across the entire B2B commerce ecosystem, including marketplace sponsors, associations, suppliers, sales agencies, sales reps and retail buyers.
- I am a MarketTime customer – how does this acquisition impact me?
MarketTime customers will see no changes to their subscriptions, services or contracts, and will continue to receive the high level of support that MarketTime has always delivered to customers. In the coming months, we are eager to deliver new innovative solutions that enable all of our customers to grow and thrive in a complex and evolving commerce environment.
- I am a Brandwise customer – how does this acquisition impact me?
Brandwise customers will see no changes to their subscriptions, services or contracts, and will continue to receive the high level of support that Brandwise has always delivered to customers. Both the Brandwise and MarketTime software platforms will continue to be actively developed and supported.
- What industries do MarketTime and Brandwise serve?
MarketTime and Brandwise serve wholesale buyers, salespeople and brands across the toy, gift, home, housewares, beauty, apparel, sporting goods and other industries.
- What will the scale of MarketTime be after this acquisition?
MarketTime and Brandwise are the B2B commerce solution of choice for wholesale sellers and buyers across a range of industry segments. MarketTime and Brandwise power omnichannel sales for over 300 sales agencies and 7,000 sales representatives who collectively sell to over 300,000 retailers. Buyers and sellers transact over $4 billion of gross merchandise value from over 3 million orders annually through the platforms.
- How many employees will MarketTime have after this acquisition?
MarketTime now employs over 120 individuals, with hubs in Denver, Dallas and India. The seasoned team brings hundreds of collective years of experience serving the unique needs of the B2B wholesale industry.
- What is the relationship between Crow Holdings and MarketTime?
Crow Holdings, a privately owned enterprise, is a key investor in MarketTime. Crow Holdings helped create and pioneer the concept of the modern wholesale marketplace, developing Dallas Market Center and the Brussels International Trademart. These iconic buildings bring wholesale buyers and sellers together every day to conduct global commerce more efficiently.
- What role will Todd and Jannetta Litzman play in MarketTime moving forward?
Brandwise Founders Todd and Jannetta Litzman will remain active leaders in the new company. Todd will serve as President of MarketTime, responsible for Product and Customer Success & Support, reporting to Jacob Teplin, COO. Jannetta will serve as Executive Vice President of MarketTime, responsible for Finance, Administration and Human Resources.
- What role will Hemal Patel play in MarketTime moving forward
Hemal will continue to serve as the Chief Technology Officer in the new company, leading the development of new solutions and features to support our customers.
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